If you are a business owner or Senior Executive, ask yourself these questions:
- Is managing your sales team an act of lie detection?
- Do you spend most of your time making and reviewing reports?
- Is 60% or more of your current revenue coming from existing customers?
- Do the same salespeople in your company sell both new prospects and existing customers?
- Do you pay your sales team the same commission for new business from existing customers as new business from new prospects?
- Do your salespeople have separate sales quotas for new business from existing customers, and new business from new prospects?
- Does your marketing budget mostly focus on communication (i.e., webinars, newsletters, direct mail) to your existing customers?
- Does your marketing department create more demand generation leads from new prospects than leads from existing customers?
- During the last 24 months, has your company made a business acquisition to increase your existing customer installation base or market share?
- Is it difficult for your sales team to leapfrog up your current customers' organizational charts to a higher senior management prospect?
- Is this year's highest paid salesperson making quotas by primarily selling existing customers?
- Are new salespeople frustrated because more senior salespeople work less and make more money?
If you answered yes to 3 or more of these, let us show you how our expertise can clear this "fog of war," and can let you grow your business, rather than maintain it.